Nike .Com Performance Marketing Manager in Shanghai, China

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.


Responsibilities and essential job functions include but are not limited to the following:

  • Digital market trend deep understanding and foresight on digital evolution, sophisticated digital performance sense in eCommerce and most relevant digital platform (App and Weibo, Wechat) and drive on brand digital experience

  • Always resonate with consumer and able to start campaign with data mining

  • Understand brand in deep way, and able to identify “on/off” brand when it comes to creative, idea and all communication journey to consumers

  • Able to identify the most fit agencies for different initiatives to drive excellent result with good agency management skill

  • Work closely on digital related initiatives and be able to connect with business and partnership team for initiatives

  • Work with brand teams very closely with “co-creating” mentality to make sure we deliver with purpose and on the right direction

•University Degree or above

•Minimum of 3 years working in leading digital company and/or agency experience

•Has brand management or insight background is a value added

•Good at leveraging insights and data mindset

•Strong in creative mindset and management

•Skillful with agency Management

•Strong passion with sports

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 9195

Location: China-Shanghai Municipality-Shanghai

Job Category: Marketing