Vanderbilt University Medical Center Outreach Coordinator II (Marketing Dept) in Nashville, Tennessee

Outreach Coordinator II (Marketing Dept)

Discover Vanderbilt University Medical Center:

Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity — of culture, thinking, learning and leading — is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Click Here To View The VUMC Promise of Discovery


Plan, develop and manage outreach and promotional activities for programs as defined by institutional goals. Evaluate and determine effectiveness of projects and monitors budget for programs. May supervise staff.


  • Works with Community Outreach Manager to develop, implement and measure community engagement strategies for Vanderbilt Health and Monroe Carell Jr. Children’s Hospital at Vanderbilt.

  • Develops and maintains relationships with community and business organizations across Middle Tennessee, including Chambers of Commerce, civic organizations, etc.

  • Works with Medical Center leadership and Development colleagues to implement special events, including walks for various organizations and events benefitting the medical center.

  • Creates and maintains database of all community engagement activities, prepares agendas for and runs sponsorship board meetings, point of contact for community organizations.

  • Tracks all community engagement and event related assets; manages inventory for specialty items, adheres to guidelines for usage, etc.

  • Responsible for event implementation, including recruiting volunteers, planning event activities and logistics, manning events, setup and tear-down

  • Oversees collateral development, signage, exhibit space for community engagement and event use.

  • Manages all aspects of the mascot for Children’s Hospital, including scheduling appearances, costume maintenance, arranging handler, etc.

  • Tracks event ROI and manages budget.

Additional Information:

  • Plan, develop and manage outreach and promotional activities for high profile programs as defined by institutional goals.

  • Daily interaction with department leadership. Individual will work with Medical Director, CEO and/or other leadership of program

  • Research and create projects to reach target audiences as defined by the program's strategic marketing goals.

  • Represent VUMC in the community and with non-profit organizations.

  • Coordinate the development of informative displays, materials and promotional items in collaboration with strategic marketing.

  • Coordinate activities for community events associated with program.

  • Evaluate and determine effectiveness of projects.

  • Maintain statistics on outreach programs, measure return on investment.

  • Prepare report for leadership.

  • Conduct post-event meeting with all involved parties. Evaluate effectiveness of event.

  • May supervise support staff including students, temporary employees, and community volunteers.

  • Determine staffing needs and make personnel recommendations.

  • Ensure staffing needs are met.

  • Allocate and monitor budget expenses related to program.

  • Track expenditures against program budget.

  • Prepare financial reports for stakeholders

  • Assist as needed with other department activities.

  • Offer assistance to other staff (if needed) on event planning.

VUMC Recent Accomplishments:

Because we are committed to providing the best in patient care, education and research, we are proud of our recent accomplishments:

  • US News & World Report: #1 Hospital in Tennessee, #1 Health Care Provider in Nashville, #1 Audiology ( Bill Wilkerson Center at ), 12 adult and 10 pediatric clinical specialties ranked among the nation's best, #15 Education and Training

  • Truven Health Analytics: among the top 50 cardiovascular hospitals in the U.S.

  • Becker's Hospital Review: one of the "100 Greatest Hospitals in America"

  • The Leapfrog Group: grade "A" in Hospital Safety Score

  • National Institutes of Health: among the top 10 grant awardees for medical research in the US

  • Magnet Recognition Program: Vanderbilt nurses are the only group honored in Middle Tennessee

  • Nashville Business Journal: Middle Tennessee's healthiest employer

  • American Hospital Association: among the 100 "Most Wired" medical systems in the US*CA

Bachelor's Degree (or equivalent experience) and 5 years experience in healthcare marketing or event management. Position requires an energetic person with demonstrated leadership skills. Must be innovative, outgoing and multi-tasked and can link healthcare information, services and personnel with the consumer. Person must be able to work independently and possess strong interpersonal skills, excellent written and oral communication.

Licensure, Certification, and/or Registration (LCR):

Job Marketing and Public Relations

Organization: Market Development 108316

Title: Outreach Coordinator II (Marketing Dept)

Location: TN-Nashville-3401 West End Ave

Requisition ID: 1808600

Vanderbilt University Medical Center is committed to principles of equal opportunity and affirmative action.