Berkeley Oaks Residency Counselor (Sales Counselor) in Jamestown, Virginia
The Community Residency Counselor reports to and assists the Community Marketing Director in achieving maximum occupancy and total revenue potential of the Community by keeping up to date with the market in order to attract qualified prospects to the Community.
Residency Counselor Procedure:
Analyzes the strengths and weaknesses of the Community compared to competitorsand develops appropriate action steps to effectively sell against the competition. Identifies primary and secondary markets with appropriate sales strategies andtactics. Answers telephone inquiries, schedules visits, conducts tours, and closes sales as persales and marketing goals. Ensures inquiry forms are always available at the front desk. Regularly meets sales standards. Plans and coordinates two lead-generating events each month. Meets and greets visitors and tours with prospects. Proactively identifies and pursues publicity opportunities. Performs competitive market analysis and maintains a detailed competitorcomparative analysis (including rates, unit sizes, services, and amenities). Ensures that the Community makes a positive first impression. Ensures that model units are well appointed, clean, and neat. Works with the Community Marketing Director and the General Manager to resolveany Community presentation issues. Helps to maintain or grow occupancy to maximum levels. Coordinates with the Community Relocation Specialist to assist in a new Residentmove-in process, including all required paperwork, unit readiness, and Residentrequests. Meets monthly budget targets, with any variances to be discussed with theCommunity Marketing Director. Works collaboratively with department heads to emphasize the team’s role in salesand participation in the Community marketing action plan and sales action plan. Provides Manager on Duty weekend coverage as scheduled Compliance and Safety:
Follows all emergency procedures. Understands all safety policies and procedures. Communication
Possesses a sincere passion for working with the Community’s senior population. Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented. Displays patience, tact, enthusiasm and a cheerful disposition. Promotes the Community in a positive manner and effectively communicates theSolutions Advisors Managed Community values to Residents, families, visitors, and Associates. Education/Experience/Licensure/Certification:
Excellent customer service and public relations skills. Cheerful personality. Desire to serve seniors. Five years sales/marketing experience with a proven track record. Effective problem-solving skills. Creative approach to goals and challenges. Experience working with seniors. Demonstrates proficiency in Microsoft Office and other marketing-related software. Proven record of identifying and developing professional referral sources. Physical Requirements:
Spends at least 30% of time on travel to referral sources in market area. Miscellaneous
Required to work weekends and holidays as assigned. May be required to work on shifts other than the one for which hired. Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS,and Hepatitis B and C viruses. Could be subject to hostile and emotionally upset Residents due to mental status. Background, criminal, and drug tests may be required. May be asked to submit to random drug test during employment.