Chick-fil-A Lead Media Analyst in atlanta, Georgia
This role will serve as an analyst within the Marketing Analytics function on the Customer & Market Insights team. This analyst is needed to take data from various sources, including offline data sources, digital online data sources and third party data sources and use sophisticated means to mine the data for insights particularly as it relates to media. This will also include maintaining data quality for our Marketing Mix Model program and identifying new sources.
Understanding and applying data mining techniques to generate deep insights and discover effective solutions for our media data
Providing modeling and optimization support to the Media team and Customer & Market Insights department
Devising methods for identifying data patterns and trends in available information sources.
Working with external agencies and vendors to access new data sources.
Producing periodic reporting to support media and Customer insights
Responding to ad-hoc analysis and reporting requests to provide insight into marketing effectiveness.
Supporting the data integrity and infrastructure of the Marketing ecosystem.
Managing all work with due skill, care and diligence, including effective quality controls and risk management/mitigation
Strong analytical skills to define solutions to business problems
SAS, SPSS or R experience, or similar analytic tool, (ideally two years+ experience in industry)
Experience with SQL, Alteryx or like data transformation tool
Strong Microsoft Excel ability
Strong verbal and written communication skills
Experience working with media or digital data
Experience working with 3rdparty data
Previous background/experience in Data, Data Analytics, Data Management, Data Governance
Minimum Years of Experience
Required Level of Education
Preferred Level of Education
statistics, finance, computing or marketing
Minimum GPA (4.0 Scale)
Employment Type Experienced Professionals
Requisition ID 2017-3802