Mt. Washington Pediatric Hospital DIRECTOR, MARKETING AND PUBLIC REL in United States
DIRECTOR, MARKETING AND PUBLIC REL
Department:MWH PUBLIC RELATIONS
- JOB SUMMARYThis position is responsible for overseeing the Mt. Washington Pediatric Hospital (MWPH) and Mt. Washington Pediatric Community Health Services brands by managing all marketing and communications functions for the hospital. This includes: public relations, marketing, internal, external and digital communications, social media, online and traditional advertising, publications, and event communications. This position oversees communications to key stakeholder groups including: media, staff, provider relations, supporters, patient families and referring pediatricians.This employee also serves as the hospital's designated spokesperson and Public Information Officer (PIO) during an emergency or crisis that affects the public and hospital, and during mock drills,As Director, this person also will foster appropriate coordination and information sharing with Johns Hopkins Medicine and the University of Maryland Medical System; serve as coach/trainer of hospital administrators and clinicians on media-related matters, including spokesperson training; monitor institutional adherence to Media Communications Policy.ESSENTIAL FUNCTIONS OF POSITIONPublic RelationsDevelop and pitch stories that elevate the MWPH brand.Produce press releases informing general and target audiences about hospital programs, clinical leaders and initiatives.Maintain a contact database of print, broadcast and digital media assignment editors and reporters, holding and building productive relationships of mutual trust with key media individuals and organizations.Set up media interviews at MWPH, recruiting appropriate hospital experts for comment, notifying security, respecting patient privacy by adherence to HIPAA standards and ensuring that patient consent forms are signed by the appropriate party.Public Information Officer· Interface with agencies with incident-related information requirements.· Convey appropriate information where applicable to media and public, following rules and procedures outlined in MWPH Media Communication Policy.· Provide strategic communication support to hospital staff on crisis management issues.· Work with other MWPH departments (IT, Facilities, Security) to establish and maintain an emergency communications system encompassing digital sign boards, texts, emails and other tools. PublicationsCreate, update and maintain publications library including: Annual Report, Outpatient Rack Cards, event-related collateral and ad-hoc flyers.Edit and review all content for accuracy, consistency, grammatical standards and policy adherence.Internal CommunicationMaintain and encourage brand stand standards among staff members.Oversee content and design for hospital and computer screens.Oversee quarterly internal newsletter (Handprints).Contribute to and monitor accuracy and quality of content on MWPH intranet.Support Partners in Marcom projectsWork closely with partners including Directors of Provider Relations, Philanthropy and Community Advocacy to support their functions through public relations and marketing, and to achieve synergy between all functions in the Office of Development and External Affairs.Collaborate with partners at owner hospitals: UMMS and JHM and work to integrate MWPH messaging.Work closely and support donor and volunteer community on events, social media and other development activities.AdvertisingCreate actionable and affordable strategies to enhance the medical, philanthropic and community benefit brands of MWPH and crafts ad campaign messaging and purchases advertising in appropriate media outlets including print, on-air and on-line.Digital Marketing (MWPH.org, social media)Manage the hospital website, working in partnership with UMMS web team on design, content, navigation and search optimization.Manage and monitor hospital social media properties including: Facebook, Twitter, LinkedIn, Instagram and Youtube.External AffairsFoster communication advancing MWPH's local, state and national government affairs interests through local, state, and federal relationships and associations including Maryland Hospital Association and Children's Hospital Association.Communications AdministrationEnsure that Media Communications Policy, Social Media Policy and other marketing and communications policies are current and updated, including: draft additions, deletions and clarifications to reflect changes in laws, regulations, customs and technology. Monitor staff adherence to policies.Create quarterly board reports and other reports as needed to track progress and activity. POSITION REQUIREMENTSEducational RequirementsBachelors Degree required, Master Degree preferred.Licensure, Certification and RegistrationN/AWork Orientation and ExperienceFour or more years of experience working fulltime in health care public relations department, preferably as director. A talented individual with assistant marketing/communications director level experience in a dynamic health care setting or with director-level experience in a non health care setting could also be considered. Experience as a working television, radio and/or print journalist would also be beneficial. Knowledge, Skills and AbilitiesFriendly demeanor, highly energetic, deadline-driven and detail-oriented person with a willingness to learn and to try new ways to communicate hospital's mission. Ability to fit in with hospital's CARES culture.Excellent writing and editing skills. Proficiency in AP Style. Microsoft Office, PowerPoint, familiarity with social media and its monitoring tools, such as Google Analytics, HootSuite. Proficiency in Adobe Photoshop and Illustrator. etc. Proficient using database and marketing tools such as Constant Contact and Greater Giving and similar.
Mt. Washington Pediatric Hospital (MWPH) is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.