SunTrust Banks Affiliate Marketing Manager - San Diego in San Diego, California

Affiliate Marketing Manager - San Diego-W432644

Description

The Affiliate Marketing Manager will manage the execution, targeting, budgeting and optimization of the LightStream Affiliate Marketing program, an important source of loan acquisition for the company. Core responsibilities include:

Key Responsibilities / Areas Of Focus

• Testing and optimizing of affiliate partnerships, including test design & learning strategy, to identify and nurture high potential affiliates and grow the affiliate program

• Creative asset management including development and optimization, working directly with the creative team and/or creative agency

• Daily/Weekly/Monthly Regular analytics & reporting of acquisition metrics (impressions, click through rate, conversion rates, and costs, etc)

• Identify program risks through use of a robust monitoring plan/procedure

• Optimize the affiliate marketing program by performing detailed reporting on partner performance, analyzing data and extracting key insights, performing quality checks

• Collaborate with entire marketing team on campaign strategy and review site analytics, trends, and issues/opportunities

• Communicate updates within networks such as updates on new initiatives, opportunities and capabilities to strengthen the position of our offering

• Stay updated on Affiliate Industry trends and developments

• Monitoring and reporting on competitors’ affiliate campaigns and promotions

• Manage program budgets including processing invoices, validating expenses, etc.

LightStream is an online consumer lending division of Atlanta-based SunTrust Bank, and is located in San Diego, CA. Lightstream specializes in providing consumer loans to borrowers via the internet, offering a simplified and completely digital and paperless origination, underwriting and servicing experience to our customers. This is a progressive business where technology and innovation are at the heart of how we serve customers and solve business needs, and where our passion for delivering an exceptional customer experience runs deep. Please visit our website to learn about the loan process, www.lightstream.com

Qualifications

Required Qualifications

  • 2+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms

Other Desired Qualifications

  • Building digital marketing strategies with proven track record across paid channels

  • Excellent partnership or relationship management skills with ability to work with colleagues across the organization

  • Excellent at managing risk through quality controls to ensure digital marketing adheres to risk, legal and compliance requirements

  • Strong measurement and results orientation -- hands-on experience using analytics to drive creative problem-solving and identify new opportunities

  • Strong project management skills with ability to lay out project and to keep a team focused on key milestones

  • Self-starter with proven ability to accomplish deliverables on time. Leadership, partnering and credibility will be determining factors in selection

  • Bachelor’s degree or higher

  • Light travel

Job:Marketing

Primary Location: CA-SanDiego Area

Work Locations: Lightstream - San Diego, CA

655 West Broadway 13th Floor

San Diego 92101

Schedule:Full-time

Equal Opportunity Employer

SunTrust supports a diverse workforce and is a Drug Testing and Equal Opportunity Employer and does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, disability, veteran status or other classification protected by law.

EEO Poster