SAP SAP Ariba Senior Manager - Field Marketing & Digital - Paris (M/F) Job in Paris, France

Requisition ID: 168065

Work Area: Marketing

Expected Travel: 0 - 20%

Career Status: Professional

Employment Type: Regular Full Time


As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.


Do you demand the best from your professional career? Are you inspired by excellence? At SAP, you will have the power to make a real impact. As the global market leader for business software, SAP helps companies and organizations in more than 25 industries to run better.

SAP Ariba is the world’s business commerce network, and a strategic investment focus for SAP. SAP Ariba combines industry-leading cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. As a member of our team, you will be helping to drive growth in the Cloud Business Group Board area at SAP.

Key Areas of Responsibility and Tasks

SAP Ariba focuses primarily on the procurement, finance, supply chain & IT audiences. As the Manager – Field Marketing & Digital, you will be lead the planning and execution of the SAP Ariba marketing plan at the market unit level to support achievement of revenue targets, and ensuring a steady pipeline of opportunities for sales to engage with. You will be responsible for creating awareness & market education, generating demand & help accelerate pipeline for deal closure.

Within the budget provided, you will work closely with local, regional and global marketing colleagues and hold responsibility for developing market unit specific strategy and execution of integrated marketing programs and campaigns for SAP Ariba in France. You will also determine the necessary marketing mix – Digital, Social, Events, Campaigns, Influencer Programs – to support the successful execution of the defined strategy.


Developing and executing integrated marketing plans to bring together corporate programs and local opportunities via activities such as targeted campaigns, field events, executive programs, tradeshows, customer references, industry associations and telemarketing. Campaigns to focus on demand generation, pipeline acceleration & awareness / market education.

  • Proactively analyze sales pipelines and consultatively suggest potential marketing approaches to grow and accelerate revenue generation.

  • Recruit and manage customers to support marketing programs, coordinating with account teams and business development as appropriate.

  • Collaborate with peers in the broader Marketing organization to ensure a level of consistency is maintained with all market-facing activities.

  • Build and maintain strong rapport and ongoing communications with Sales Leadership, Account Executives and the broader Marketing organization.

  • Digital & Social Marketing – Leverage digital & social channels for creating a positive engagement experience for Customers & Prospects. Planning digital marketing campaigns, including web, email, social media and display advertising. Responsibility for the French language site include SEO/SEM

  • Market Research & Insights - Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. data) to build relevant programs.

  • Participate in Strategic Planning - Ensure programs and campaigns are expertly aligned with stated strategic goals.

  • Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise. Support/enable the sales organization through delivery of key campaigns and marketing support.

  • Strategically drive program activation and acceleration within market units.

  • Through others, utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets.

  • Budget-Management – manage the campaign budget for responsible market units.


  • Bachelor's Degree, specialization in Marketing preferred

  • Excellent business-orientation and analytical skills combined with a focus on results

  • Ability to work collaboratively and act as ‘One Team’ with other marketing colleagues

  • Strong interpersonal skills and the ability to build close relationships with customers and the sales team

  • Excellent project management and organizational skills

  • Accountability for achieving both individual and shared team goals

  • Excellent communication and presentation skills, ability to communicate effectively with peers and management

  • Ability to challenge complexity and familiar with the different cultural aspects of the respective markets.

  • A proactive approach - the initiative to work independently in a self-directed environment

  • Creativity, enthusiasm and a desire for continuous improvement


  • Extensive experience of campaign management including all elements of the marketing mix including events, social, digital, tele and co-marketing with partners

  • Experience managing the creation and execution of effective marketing programs, product launches and promotions

  • Relevant B2B software / technology industry knowledge, preferably with experience marketing to procurement and/or finance audiences in global 2000 companies

  • Ability to collaborate and work across virtual teams to achieve combined goals

  • Experience working experience in matrix environment and engaging with global, regional and local sales, marketing and business development teams.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.

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