ServiceSource Inc. Director of Public Affairs and Strategic Communication in Oakton, Virginia
ServiceSource is a leading nonprofit disability resource nonprofit with regional offices and programs located in ten states and the District of Columbia. We serve more than 17,000 individuals with disabilities annually through a range of innovative and valued employment, training, habilitation, housing and other support services. In addition to our support services, ServiceSource directly employs more than 1,500 individuals on successful government and commercial affirmative employment contracts. We invite you to be a part of our successful mission by applying for this position.
Reporting to the Executive Vice President & Chief Strategy Officer, the Director of Public Affairs & Strategic Communication is responsible for internal and external public relations, media relations, strategic communications and community relations. Represents the ServiceSource organization and its staff, programs and image to a variety of internal and external stakeholders. Supervise and manage a community relations staff.
Essential Duty #1 Collaborate with senior leadership and middle management to establish and implement a comprehensive, integrated, and written strategic communications plan that advances the ServiceSource brand identity, broadens the awareness and reach of its programs and priorities, and increases the visibility of its services, outcomes, and impact across key stakeholder audiences
Essential Duty #2 Envision, manage, and oversee internal and external communication activities that promote, enhance, and protect the organization's image, perception, and reputation, and develop and implement a broad, balanced range of public relations functions that results in high-level placements in print, broadcast, and online media and reflects the strategic direction and positioning of the organization and its leadership
Essential Duty #3 Act as a prime, passionate ambassador and advocate for the organization, and engage the public and media in functions that underscore and advance the value of ServiceSource in the eyes of constituents
Essential Duty #4 Oversee the creation and distribution of the organization’s integrated methods of communications, including: collateral materials; annual reports; newsletters and print publications; media alerts and press kits/releases and conferences; website and social media response-based content and monitoring, and; annual funding appeals
Essential Duty #5 Create marketing/public relations strategy that will help ServiceSource leadership cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers
Additional Duties and Responsibilities
Communications Strategy, Vision, Leadership
Collaborate with senior leadership and staff to establish a corporate-wide culture of philanthropy, stewardship, and volunteerism within and outside the organization, and foster donor, sponsor, and volunteer engagement in support for our mission
Develop a solid understanding and ability to articulate the intricacies, sensitivities, and critical importance of AbilityOne contracts and the revenue and jobs they generate
Stay current and conversant with industry, legislative, governmental, and civic affairs that impact our service delivery
Develop, refine, revisit, assess, and disseminate through distribution channels core messages and to ensure organizational uniformity and consistency, and encourage and provide adequate and varied channels for two-way employee, constituent feedback
Review, update organizational communications policies related to media and public inquiries and chain of command; crisis response; editorials; print, electronic, website, and social media; consumer photo releases; document retention, and; public documents disclosure, e. g., requests for copies of IRS Forms 990, 1023, and 501(c)(3) determination letter. Establish a policy for publicizing new hires and initiatives via press releases and social media posts
Identify challenges and interregional issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute strategies to support and track their efficacy, while observing regional differences across the organization
Solicit and publicize consumer-centric success stories in all regions, making the reporting of success stories (and community relations, marketing, and fund development) every employee’s business and responsibility
Help ensure that first points-of-contact (in person, in writing, through Internet-based media) are favorable and reflect the organization’s image and values
Draft, edit, or proof talking points, messages, speeches, emcee scripts, annual awards luncheons, recognition functions, and strategic plan and other presentations
Serve as primary organizational spokesperson; coach and encourage senior leaders, key personnel, and select volunteers and consumers to become advocates and ambassadors
Identify substantive media and public policy issues that can be utilized to support our mission
Craft press releases and media alerts that will pique the interest of reporters and assignment desk editors because of their appeal and relevance to readers, listeners, and viewers
Solicit media to report on programs, services, milestones, achievements, job and community fairs, open houses, fundraisers, and campaigns. Appear at functions to: set up PA/AV systems; greet and welcome reporters and videographers; arrange speakers and subjects for media interviews and photo shoots; determine air dates/times, and; create opportunities for contributors to be recognized for their support
Read relevant industry publications; join influential professional and civic organizations; volunteer in and outside the organization
Safety & Health Responsibilities
ServiceSource is committed to providing and maintaining a safe, secure and healthy work environment for all employees, persons-served, volunteers and visitors. As part of this commitment, ServiceSource has developed safety, security and occupational health policies, practices, guides and standards. With this understanding, all employees are required to:
Adhere to all local, state and federal safety and environmental codes, ordinances, standards and laws.
Adhere to all corporate and local safety plans, policies, practices and standards.
Be aware of and follow all safety rules of your work site.
Report any unsafe conditions or accidents to your supervisor.
Practice standard precautions (formerly universal precautions) at all times.
Participate in mandatory or available safety training.
Education, Experience, Certifications and Licensures
Bachelor’s Degree in related field with 10 years of previous experience in public affairs and/or strategic communication, with at least three (3) years in a management and supervisory position.
Excellent communication, interpersonal and written skills required.
Knowledge, Skills and Abilities
Vigilant and responsive professional who remains vigilant and involved
Strong value-driven, passionate, trustworthy, ethical individual who communicates with a variety of audiences in a respectful manner.
Successfully motivates others.
High-energy, creative and resourceful professional.
Knowledge of communications and public affairs policies.
Possess written communication and oral presentation skills.
Computer skills proficiency, including Microsoft Office products and other relevant software.
While performing the duties of this job, the employee is regularly required to talk, hear and respond to customers and employees. The employee frequently is required to stand; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee is occasionally required to walk, and sit. The employee must regularly lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually quiet.