Daily Burn Product Marketing Manager in New York, New York
Title: Product Marketing Manager Reports to: Head of Marketing Location: New York, NY Exemption status: Exempt
Reporting to the Head of Marketing, the Product Marketing Manager will have a proven track record of creating, managing and executing on best-of-breed digital experiences. Expertise in delivering on innovative and engaging digital website and mobile user experiences, and strong digital analytics and A/B testing experience is required.
• Project manage the creative, build, QA, and release process end-to-end, implementing A/B testing on an ongoing basis to measure the performance of each new launch. • Own and maintain metrics, insights and reports on landing page performance, with recommendations on ways to optimize for conversion improvement. • Build and maintain strong collaborative working relationships with internal and external developers, coders designers, copywriters, analysts and acquisition and retention marketers. • Clearly communicate brand value propositions on web and mobile landing pages, delivering on a well-executed brand-forward user-experience. • Manage planning and roadmap for feature development requests, and assist in ongoing QA. • Optimize app store pages and assets.
Desired Skills and Experience