Daily Burn Product Marketing Manager in New York, New York

Job Description

Title: Product Marketing Manager Reports to: Head of Marketing Location: New York, NY Exemption status: Exempt

Position Summary

Reporting to the Head of Marketing, the Product Marketing Manager will have a proven track record of creating, managing and executing on best-of-breed digital experiences. Expertise in delivering on innovative and engaging digital website and mobile user experiences, and strong digital analytics and A/B testing experience is required.


• Project manage the creative, build, QA, and release process end-to-end, implementing A/B testing on an ongoing basis to measure the performance of each new launch. • Own and maintain metrics, insights and reports on landing page performance, with recommendations on ways to optimize for conversion improvement. • Build and maintain strong collaborative working relationships with internal and external developers, coders designers, copywriters, analysts and acquisition and retention marketers. • Clearly communicate brand value propositions on web and mobile landing pages, delivering on a well-executed brand-forward user-experience. • Manage planning and roadmap for feature development requests, and assist in ongoing QA. • Optimize app store pages and assets.

Desired Skills and Experience

• 3-5 years of hands-on experience developing desktop and mobile web experiences, with proven ability to positively impact conversion rates. • Analytics-forward strategic thinker, comfortable examining and gathering data from multiple data sources. • Guru in A/B and multivariate testing. • Ability to adapt to evolving business requirements and objectives in a fast-paced hyper-growth environment, typically working on multiple cross-functional projects simultaneously. • Passion for translating brand and customer insights into innovative and engaging digital experiences. • Ability to think strategically and creatively, with outstanding organizational skills and proven attention to detail. • Extensive experience with A/B testing and analytics tools such as Google Analytics, Ubounce, and Optimizely. • Strong Excel skills, with ability to deep dive into data, turning it into actionable insights. A self-starter with an ability to excel in a dynamic, ever-changing environment and to switch gears as required. • HTML/CSS/Javascript, UX design skills, experience with Asana and other project management tools. • Bachelor degree required plus a measurable track-record of success in a Product Marketing Management role. • B2C and/or subscription business model experience preferred. • Technology and fitness enthusiast a plus.