Facebook Product Marketing Manager, Mobile App Ads in Menlo Park, California

Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.

Facebook seeks an experienced Product Marketing Manager who is passionate about mobile advertising, technology, and innovation to join our Monetization Product Marketing team, focused on Facebook’s mobile performance marketing portfolio of products, especially mobile app ads. In this role, you will identify key market requirements/opportunities and establish world-class go-to-market strategies that unlock those opportunities. You will work most closely with product and engineering teams along with cross-functional partners like sales leadership, marketing, and partnership teams. The ideal candidate must demonstrate a passion and vision for mobile advertising, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in ambiguous environments, and drive impact across teams. This is a full-time position based at Facebook headquarters in Menlo Park.

Required Skills:

  1. Lead market assessment to identify new product opportunities through hypothesis-driven structured analysis, competitive analysis, and capturing and distilling qualitative feedback from marketers

  2. Test and launch new cutting edge products in market by leading cross-functional teams including sales, legal, marketing, and PR

  3. Drive world-class go-to-market by developing strategic positioning, naming, and activation strategies

  4. Drive product growth by setting goals and partnering closely with various activation channels

  5. Collaborate with product management and engineering on product design and development

  6. Structure conversations, build and socialize frameworks, and distill debates among peers and executives to align on direction

Minimum Qualifications:

  1. BA/BS degree required

  2. 6+ years professional experience in technology or internet technology, digital marketing, product management, strategy consulting

  3. A demonstrable understanding for mobile monetization and ad technology

    1. Ability to contribute at both strategic and operational levels

    2. Leader that can work in a cross-functional capacity within a dynamic, rapidly changing environment

    3. Analytical, data driven decision-maker

    4. Communicator who simplifies concepts

Preferred Qualifications:

  1. MBA

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.