Head of Marketing BuyVIP EU in Luxembourg, Luxembourg

Amazon is seeking a Head of Marketing for its private sales club, Amazon BuyVIP, to join the EU Consumer Marketing team. This position will drive centralised leadership across our EU locales and will grow our eCommerce business through all online marketing channels, including but not limited to search marketing, social media, affiliate marketing, display and email. The successful candidate will have a deep understanding of online marketing in general, a solid track record of performance marketing achievements and experience leading an international team.

As Head of Marketing, you will be responsible for devising clear strategy, positioning and execution priorities for the all online marketing channels across the EU for Amazon BuyVIP. You will develop a detailed understanding of customer level platform usage for the channels and understand the financial impact of long term customer behaviour trends including, but not limited to, the transition to mobile and multi-platform buying. This position offers an unparalleled opportunity to leverage your understanding of online marketing, on behalf of and armed with the strength of one of the world’s leading consumer brands.

You will manage teams in the countries in which Amazon BuyVIP is present and work closely with the Amazon EU Consumer Marketing team, US product / technical teams and country marketing and retail teams throughout the EU. You should be strong at and attracted to the technical and analytical side of marketing as well as with the creative and experimental side, consistently using one to inform the other. You will be comfortable thinking big and diving deep. Day to day, you will manage channel activities including initiatives to increase customer acquisition, maximise channel revenue generation and improve marketing ROI through efficient investment.

Specifically, the Head of Marketing for Amazon BuyVIP EU will:

  • Define and deliver EU-centric marketing activities to maximise customer acquisition and revenue growth for all marketing channels.

  • Manage the Amazon BuyVIP’s marketing team to optimise activities per channel and operating marketplace.

  • Improve efficiency of return on investment of variable marketing expenses.

  • Design and conduct rigorous experiments on the effectiveness and efficiency of different marketing actions that will inform strategy.

  • Report on key KPIs to senior management.

  • Develop customer insights, track industry activity and follow market segment trends closely to anticipate threats and opportunities.

    • 8+ years of relevant work experience in online marketing.
  • 5+ years of experience managing a team.

  • University degree in business, economics, marketing or a similar field.

  • Excellent business judgment and strategic aptitude.

  • Excellent interpersonal and communication skills, written and verbal.

  • Proven track record of creating and executing successful marketing plans that are creative, hypothesis driven and highly analytical.

  • Demonstrated ability to work effectively across business and engineering teams to deliver business results

    • English fluency. Any other European language is a plus, German, Spanish Italian preferred

AMZR Req ID: 466561