Citizens Bank Small Business Specialist in Kennett Square, Pennsylvania


The Small Business Specialist is a branch based sales and service position whose primary purpose is to support new and existing customers by understanding their financial needs, recommending and opening appropriate products and services, resolving customer issues and pro-actively marketing and selling business products and services to new and existing business customers. The Small Business Specialist also develops and maintains positive business relationships with customers to fully understand their banking needs while identifying cross sell opportunities to enhance and deepen the customer relationships and is responsible for generating new to bank business through cold calling and networking outside the branch.

Primary responsibilities include:

  • Engages current and potential customers to gain an understanding of their unique financial needs and recommends and opens appropriate products and services to meet those needs while delivering a positive customer experience.

  • Demonstrates a comprehensive understanding of both consumer and small business products and services and seeks cross sell opportunities to enhance and deepen customer relationships.

  • Actively participates in branch sales and marketing activities embodying our customer commitments to accountability, community, innovation and accessibility.

  • Sets consumer and small business prospect meetings at initial contact or through proactive follow-up calls.

  • Conducts outbound calls to business customers and prospects to service existing small business customers.

  • Schedules and conducts face-to-face sales appointments and participates in sales calls to achieve personal consumer and small business sales goals.

  • Ensures all compliance related activities are successfully completed. Completes required training and continuing education to maintain Small Business Specialist certification. Completes required administrative tasks.

  • Displays leadership qualities in sales and service. Acts as a peer resource to assist with colleague development. Participates in skill building and coaching sessions.


Required Skills/Experience:

  • 2+ years sales and services experience preferably in a retail environment

  • Exercises strong decision making abilities and problem solving skills

  • Proven sales ability

  • Ability to evidence a proven sales track record with current or recent employer

  • Existing employees only must have achieved goal expectations for 2 consecutive quarters

Preferred Skills/Experience:

  • Previous experience with small business customers preferred

Education, Certifications and/or Other Professional Credentials:

  • High School Education or GED Equivalent

  • Continuing Education in business banking curriculum

If selected, must meet and comply with all requirements set forth in the SAFE Act, including, but not limited to successful completion of the required background checks and obtaining a Unique Identifier from the NMLS

Success Factors

Knowledge, skills & abilities that typically lead to success in the job include:

  • Seeking and acting on feedback

  • Personal accountability

  • Communication

  • Business & financial acumen

  • Relationship building

  • Business banking

  • Customer needs assessment

  • Consultative selling

  • Forging client trust

  • Cross selling

Hours & Work Schedule

Hours per Week: 40

Work Schedule: Varies, Monday - Sunday

Why Work with Us

At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens Bank and Citizens Securities, Inc. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

Equal Opportunity & Affirmative Action Employer Disabled/Veteran

Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.