David Weekley Homes Marketing Analyst/Data Scientist in Houston, Texas
Marketing Analyst/Data Scientist
Marketing Analyst/Data Scientist
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David Weekley Homes is seeking a Data Scientist to join our Digital Media team at our home office in Houston. The Digital Data Scientist will use advanced analytics and predictive models to build the organization’s understanding of consumer behavior and to measure the success of advertising campaigns. The person in this role will leverage a variety of first party and third party data sources to inform actionable business insights.
The right candidate will have an understanding of direct marketing principles, and will have a demonstrated interest in and facility with “test and learn” strategies and data analysis; further, they will demonstrate “analytic curiosity,” wanting to understand the why behind the what.
Draw on experience to work with a variety of tools to access, analyze and visualize data
Utilize superior communication skills to make advanced analytics concepts accessible to non-technical business partners
Collaborate cross-functionally and with executive leadership to define and execute strategies
Demonstrate analytic curiosity and “test and learn” strategies and analysis
Develop the organization’s understanding of consumer behavior through analytics and models and leverage data to create actionable business insights
Work directly with internal and external teams and account leadership to track and report on the digital marketing programs’ performance
Understanding information needs and extracting data from a variety of sources in order to create analytics deliverables that meet those needs
Interact regularly with internal and external clients to provide data retrieval, integration, reporting, and analysis support for digital media initiatives
Mentor other members of the department with the developing of more advanced data science skills such as forecasting, and statistical test design
Identify best-performing customer segments and develop precise targeting methods within search marketing
Design, implement and analyze controlled experiments to assess and optimize new opportunities across digital channels.
The Ideal Candidate Will Have:
Extensive knowledge of SQL queries and demonstrated experience with modeling software; familiarity with big data a plus
Advanced Excel skills with a focus on formula development and creating macros. 3+ years using Excel for business analysis
Deep experience and advanced capabilities with a variety of tools to access, analyze, and visualize data
Experience with machine learning techniques and advanced analytics (e.g. regression, classification, clustering, time series)
Knowledge of customer segmentation techniques and lifecycle management
Proven experience manipulating data sets and combining multiple data sources to produce valuable business insights
Deep understanding of digital data sources and tags, with hands on experience in web analytics/testing tools including Google AdWords and Google Analytics
Ability to effectively communicate technical work to non-technical audiences is imperative
Familiarity working with business intelligence platforms.
Digital marketing experience is preferred. 3-5 years’ experience in marketing, with a focus on direct/database marketing.
Bachelor’s degree in quantitative field such as Mathematics, Statistics, Management Science, Finance or other relevant area is preferred.
Strong ability to collaborate and partner with cross-functional business partners and vendors to execute strategy.
Ability to multi-task and communicate effectively across teams in a deadline-driven atmosphere.
Deadline management skills with solid oral & written communication and a rigorous quality assurance ethic.
Must have the ability to handle a multitude of diverse responsibilities and work independently to achieve desired results; have sound judgment and business acumen.
David Weekley Homes is the largest private home builder in the US, operating since 1976- now in 22 cities in 13 states. We offer a unique working Culture, which earns us accolades like making FORTUNE’s "100 Best Companies to Work For" list 11 times. We offer a work environment that encourages our team to serve our customers, both internal & external.
We’re committed to hard work & fostering personal, as well as professional growth. You’ll enjoy a fun, professional atmosphere with high standards, have an opportunity to enhance your skills and learn new skills, plus receive continual coaching, feedback and recognition for a job well done. We offer an excellent benefits package which includes:
Health Insurance - Medical, Dental and Vision
401k and discretionary 8% match
Vacation, Holidays & PTO
New Home Discount for Team Member & Family
Team Member Product Discount