BD (Becton, Dickinson and Company) Marketing Manager in Gurgaon, India

Job Description Summary

Position Title Marketing Manager

Department BDDS Location Gurgaon

Reports to Business Director - BDDS

Qualification MBA – Marketing; Graduation in Life Sciences

Experience 7 – 9 years

Position Summary

Responsible for conceptualizing, developing and implementing marketing strategies and programs for India. Plan, direct, and coordinate marketing initiatives at the highest level of management and coach, guide and monitor its successful implementation.

Growing the product portfolio through improved market pull, competitive gains and leveraging regional best practices in sales and marketing.

Principal Responsibilities

Market Development / Advocacy / Partnerships

 Formulating and implementing of detailed marketing programs in order to achieve rapid top line growth, gross profit margin improvement and monitor marketing spends.

 Lead the Strategic planning and Review process and identify/ execute strategic partnerships for positioning complete storyboard to the market.

 Own and drive the programs i.e., market conversion programs, introduction of new products, increased range penetration, competitive conversions, instrument company liaison / co-marketing with clearly defined outcomes

 Establish and maintain working relationships with each customer account in order to drive sales and monitor customer service and support

 Monitor accounts to ensure that problems are being corrected and customer satisfaction levels are maintained at high levels; Focus on Rental Breakeven and Secondary Sales Analysis.

Talent Management

 Build clinical Competency and solution selling skills of Sales Team.

 Closely working with Clinical Resource Consultants and Product Manager to enhance clinical and marketing capabilities.

 Develop a system of tracking and monitoring the delivery and their effectiveness of the training programs in terms of contribution to the business growth (range penetration,

revenue and profits)

Process Efficiency

 Supporting Critical Business Analysis and leading the DS long term strategy.

 Ensuring 100% ROR compliance and managing the marketing calendar

 Leading the monthly S&OP and regulatory process.

Unique Skills & Knowledge

 Interpersonal and influencing skills

 Communication

 Process Effectiveness

 Drive for results

 Strategic agility

 Business acumen


 Managing diversity

 Performance orientation

Contacts (Internal & External)


 Business director, Business Manager

 Sales Team

 Application team

 CRC, Product Manager


 KOLs

 Medical equipment companies

 Professional bodies

Critical Challenges

 Maintain the cutting edge in customer relations in order to promote BD image and equity.

 Drive for long-term alliances with medical equipment companies

Problem Solving & Decision Making

 Creatively design, implement and improve the awareness / promotion programs.

Job Description

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.