The Walt Disney Company Sr. Content Strategist (Polaris) in Glendale, California

The Sr. Content Strategist for Polaris is responsible for contributing to the full scope of editorial activities for Polaris as a component of the Disney Digital Network. Polaris is the Disney owned brand focusing on gaming and nerd culture. Unlike other gaming brands, Polaris focuses on the diverse demographics that enjoy nerd culture today, including men and women of many

backgrounds in the target age bracket (13-25).

Key areas of focus include building content strategy, development of specific ideas to fit the strategy, execution of the content, managing distribution across AVOD and SVOD channels, and measurement of success against established KPIs. The role will work alongside and play a leadership role among a dedicated team of editorial staff, as well as partner with other functions within the Disney Digital Network to build revenue and grow audience. As such, enthusiasm, collaboration, hard work, and leadership are essential for success in this position. The Content Strategist also serves as a key stakeholder in the development and

implementation of native and custom advertising programs in partnership with the Co/Op (Branded Entertainment) team.

Responsibilities :

  • Contribute and lead the day-to-day editorial strategy and content development for

  • Polaris and the shows associated with the brand at-large

  • Use data and fan sentiment from social media and larger digital trends to make informed content decisions

  • Contribute to publishing activities across all distributed channels, particularly balancing the needs platforms that require high-volume, constant streams of content versus platforms that require low-volume, high-quality allocations of content.

  • Collaborate with product, design, and audience partners to ensure timely and high quality delivery of content that delight millennial and Gen-Z audiences

  • Partner with the Disney Digital Network Co/Op team to build sponsorship programs that can appeal to potential advertisers.

  • Interface across the larger TWDC to ideate and execute against high quality digital-first campaigns for the Polaris brand, specifically with the Disney XD team.

  • Assess digital trends and identify in-roads for Polaris to participate in larger pop-culture conversations.

Basic Qualifications :

  • Minimum of 5 years experience in a content role, preferably in the entertainment, news, or gaming industry

  • Leadership experience both in directly managing teams and influencing work among cross-functional peers

  • Passion for storytelling, listening to fans, and providing outstanding experiences in the digital space

  • Ability to adapt quickly to new technology and digital trends

  • Polished in presentation and communication

  • Highly organized and detail oriented with exceptional sense of accountability

  • Ability to manage multiple projects and creative ideas in a fast-paced environment

  • Knowledge of and experience in packaging sponsorships with ad sales partners

  • Resourceful production background, particularly in relation to production with video game content and live-streaming platforms

  • Demonstrated ability to juggle scope and resources to meet deadlines consistently

  • Must have a strong background in gaming and nerd culture, particularly the more recent iterations seen in online video platforms such as YouTube and Twitch

  • Must have a deep understanding of social media, with demonstrated experience using social data to drive overall editorial strategy.

Company Overview :

DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

Job ID: 477639BR

Location: Glendale,California

Job Posting Company: Disney Consumer Products and Interactive Media