General Motors Associate Product Manager - GCC0001296 in Detroit, Michigan

The Associate Product Manager for Mobile Applications is responsible for strategic and tactical execution relative to GM’s suite of global, customer-facing mobile applications. The position holds responsibility for the day to day operational success and future feature planning for mobile application initiatives. The Associate Product Manager helps align cross-functional teams against common goals (engineering, business, marketing, IT, legal, privacy, 3rd parties, etc.) to execute on GM’s mobile roadmap activities.

Job Responsibilities

  • Document product requirements across multiple countries, languages, product platforms and launches
  • Participate in testing & validation of mobile applications
  • Assist with development & implementation activities related to mobile app product roadmaps
  • Assist in developing product experience requirements
  • Collaborate with User Experience team to develop app flows and designs
  • Lead continuous improvement activities for GM’s suite of mobile apps
  • Assist with reporting needs relative to GM’s suite of mobile apps
  • Monitor market sentiment of mobile applications and leverage information to prioritize new features and functions
  • Create reporting dashboards for relevant metrics, illustrating progress against goals, supporting team activities, and report to leadership on set increments
  • Ensure mobile applications adhere to GM Policies and Procedures by working closely with cross-functional teams including security, legal, privacy, etc.
  • Maintain knowledge of mobile application landscape, trends, and features


  • Prior experience with mobile or web applications
  • Program/product management experience or business planning experience
  • Familiarity with waterfall and agile development processes
  • Flexibility to adapt to rapidly changing environment and specifications
  • Action oriented
  • Dealing with ambiguity

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, call 866-583-8151 or email us at In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.


  • 7+ years experience in Product Management and/or App development
  • Experience documenting product requirements or managing products in the digital domain
  • Strong relationship building skills including the ability to relate constructively to all levels of the organization
  • Strong listening, written, and oral communication skills
  • Ability to articulate ideas to both technical and non-technical audiences
  • Strong competency in digital media
  • Self-starting personality with the ability to think strategically, problem solve and develop creative solutions
  • Ability to multi-task across a number of diverse projects and multiple priorities
  • Ability to communicate strategy and plans effectively
  • Experience collaborating across multiple teams and functional areas
  • Knowledge of software development lifecycles
  • Strong analytical and reporting skills
  • Excellent communication, presentation, coordination and project management skills
  • Occasional travel, including some weekends
  • Ability to occasionally work irregular hours


  • Bachelor's degree required