M & T Bank Marketing Manager I - Advertising in Buffalo, New York

Basic Function
Responsible for all marketing activities for assigned department or business. Oversee the conceptualization, development, execution and evaluation of marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the banks brand identity.
Essential Position Responsibilities
Identify business unit marketing and/or communication campaign needs based upon business objectives.
Develop marketing/communication campaign theme and message.
Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.
Develop and manage marketing campaign budgets.
Evaluate campaign for effectiveness in meeting business objectives.
Analyze results of marketing campaigns and develop recommendations based upon campaign results.
May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.
May have managerial authority over staff with respect to hiring, termination, staffing, performance appraisals, and salary recommendations.
Nature and Scope
The position is responsible for providing business units with effective marketing and communication programs to enable businesses to meet objectives and reinforcing the banks brand identity.
Minimum Qualifications
Bachelors degree or in lieu of a degree 4 years of work experience.
Minimum of 5 years of experience in managing marketing campaigns in a client or agency environment.
Experience managing an advertising and/or direct marketing agency relationship.
Ideal Qualifications
Excellent PC skills with proficiency in software programs utilized by department.
Copy writing and editing proficiency.
Project and time management skills.
Sound creative judgment with advertising/direct marketing production knowledge.
Media planning knowledge.
Excellent written, verbal and negotiation communication skills.
Strong interpersonal skills and ability to interact professionally with all levels of management.
Working knowledge of applicable banking laws.
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer. M&T Bank Corporation does not sponsor individuals for the purpose of obtaining H-1 Visas. M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.

Employer's Job# 3DAD6
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