Constellation Brands, Inc. Shopper Marketing Manager - Grocery Channel Midwest/South East in Atlanta, Georgia
Are you comfortable in a fast-paced environment, juggling multiple projects, with multiple deadlines? Do you enjoy retail marketing? Do you have an innovative spirit and enjoy problem-solving? If so, this may be the role for you! As a Shopper Marketing Manager, Grocery Channel at Constellation Brands, you are charged with helping to create demand in-store, by developing marketing programs that will influence shopper behavior and stimulate Category/store demand. You will partner with Grocery Channel sales teams, Constellation Brand Marketing, Constellation Insights, as well as retail merchants and category marketing to develop and deliver integrated Customer Business Plans based on strong shopper insights and grocery channel marketing objectives. While ensuring strategic alignment between our Consumers, Shoppers, Customer and Constellation Brands’ objectives, you will:
Develop and execute marketing programs and lead business analysis and project management.
Develop an overall marketing strategy to differentiate the brand, strengthen consumer awareness and overall engagement.
Be an active leader within the marketing team and collaborate with cross-functional groups across the organization.
Effectively represent brands with our internal sales team, distributor network, retail trade and consumers.
Define Customer Marketing strategies/priorities for Account team based on Customer understanding. Conduct ongoing business and insights analysis to identify the appropriate marketing strategy and plans while understanding the brand positioning, consumer and retailer needs. Identify key short and longer-term retailer Shopper issues and opportunities.
Lead a cross functional team to identify sales and profit opportunities for CBI that can be addressed by shopper marketing. Develop marketing strategies and promotions to achieve joint business plans: writing briefs, leading brainstorming, refining concepts with brand teams, selling ideas to retail Customer, overseeing all creative development and execution.
Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy. Successfully initiate programs that drive profitable business results for CBI and the Customer.
Initiate work with Agency, provide feedback, present ideas to Customer and ensures execution.
Manage multiple projects at one time with various due dates, requirements and priorities.
Ability to plan and manage a budget to ensure effective and efficient spends, conduct post-program analysis (ROI) and build a business case for increased investment.
Develop understanding of program effectiveness and efficiency by analyzing completed events. Assess marketing mix and adjusts as necessary to meet sales, profit, and marketing goals.
Establish contacts with and cultivates relationships with key marketing counterparts at the Customer.
Execute and sell a shopper marketing program to the Customer. Present strategies and ideas to both internal and Customers’ stakeholders.
Bachelor's Degree and 5+ years of experience in a Brand Management / Trade or Shopper Marketing Management position in a consumer products company
Must be flexible in work style and schedule: travel up to 50%, as required
Syndicated database experience (IRI or Nielsen), custom database experience
Experience in identifying key consumer insights and developing brand strategies
Experience managing agencies to create consumer facing, creative point of sale / merchandising materials, which support that positioning
Proven desire and ability to think creatively, coupled with strong analytical and problem-solving skills
Excellent communications skills; very articulate, robust public speaking and writing skills, strong interpersonal skills, solid cross functional skills, ability to work well within a team
Excellent organizational and project management skills, ability to prioritize, and solid financial acumen
Strong PC skills (Windows, Word, Excel, PowerPoint)
Successful candidate will be a very motivated self-starter and be able to work without daily guidance
Experience working with national retail accounts
Wine industry experience
A passion for wine with demonstrated wine industry knowledge including wine regions, wine growing and production and 3-tier distribution highly preferred
Physical Requirements/Work Environment
- Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position is not eligible for employer-visa sponsorship
Charlotte, North Carolina, Chicago, Illinois, Cincinnati, Ohio, Jacksonville, Florida, Tampa, Florida
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
C onstellation Brands (NYSE: STZ and STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy.
Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world’s leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 8,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.